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Rui Wang, Associate Professor of Marketing, Guanghua School of Management, Peking University: The Missing Path from Marketing Action to Stock Return Risk: Mediating Role of Accounting Metrics

大发彩票平台2015-05-28
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【Speaker】Rui Wang, Associate Professor of Marketing, Guanghua School of Management, Peking University

【Topic】The Missing Path from Marketing Action to Stock Return Risk: Mediating Role of Accounting Metrics

【Location】Room 325, Shunde Building, Tsinghua SEM

【Host】Department of Marketing; China Business Research Center, Tsinghua University