Jonathan Zaozao Zhang, Assistant Professor of Marketing, Michael G. Foster School of Business, University of Washington: The Dynamic Impact of Buying “Fit Products” on Customer Learning and Profitability in a Multichannel Setting-Tsinghua University School of Economics and Management-SEM Library

2016-05-27

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【Speaker】Jonathan Zaozao Zhang, Assistant Professor of Marketing, Michael G. Foster School of Business, University of Washington

【Topic】The Dynamic Impact of Buying “Fit Products” on Customer Learning and Profitability in a Multichannel Setting

【Location】Room 325, Shunde Building, Tsinghua SEM

【Host】Department of Marketing China Business Research Center, Tsinghua University

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